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JoSEPH (jOE) f. Beditz, Ph.D.


Joe Beditz joined the NGF in 1984, and has served as the organization's President and Chief Executive since 1989. He is widely recognized as a leading expert on the business of golf, and under his leadership the NGF, founded in 1936, has become one of the foremost golf market research and consulting organizations in the world.

As President, he has served on the NGF's board of directors alongside some of the most influential golf business leaders of our time. He has conducted consumer and market studies on virtually every segment of the game and business of golf, and serves as a strategic consultant to the CEO's of many of the industry's leading companies.

As an author, he has published a myriad of studies and reports on the state of the game and business of golf, and as a speaker he is frequently asked to provide insights and information on consumer and economic trends affecting the future of golf.

He is a graduate of the University of North Dakota, and holds a Ph.D. from Florida State University. Dr. Beditz serves on several boards and committees, including the (Jack and Barbara) Nicklaus Children's Healthcare Charities and the NCA Foundation.

He is a member of McArthur Golf Club in Hobe Sound, FL, and the Royal and Ancient Golf Club of St Andrews, where he says he plays golf in spite of his ability, not because of it.


Greg Nathan

CHief Business officer

Greg Nathan is extremely passionate about golf and business, and he considers himself very fortunate to have followed his love for the game into a unique role within the industry. Greg works closely with many of the leading companies in the game, supporting their businesses with NGF's golf market intel and unique resources that clients use to compete more effectively. Working with CEO Joe Beditz, Greg is responsible for all of NGF's products and services including NGF's best-in-class email marketing services, custom and syndicated research, the definitive U.S. and global golf databases, and consulting.

Greg joined the NGF in 2007 following seven years with GOLF Magazine in New York where he was Director of Client Marketing. For GOLF Magazine, and the Sports Illustrated Golf Group, he worked with the Time Warner family of assets to build integrated programs to activate consumers.

Previous to his career in the golf industry, Greg worked in the advertising business on "Madison Avenue" for a decade, developing brand strategy and producing advertising for brands such as Chase, MasterCard, UPS, Nikon and Reebok.

Before moving to Florida to join the NGF, Greg spent most of his life in the metropolitan New York area, except for the four years he spent in Pennsylvania earning a B.S. in Economics from Lehigh University.

You can find Greg on WordPress and in the monthly NGF Dashboard eMagazine under his blogger name... golf's Mayor of Crazy Town.


Last Updated: 4/13/2010 12:40:44 AM / Generated at: 3/23/2019 10:38:52 AM